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How do you eat an elephant? (Time Management)

September 15, 2010

Social Networking Time Management How do you eat an elephant? One rubbery, grey bite at a time, and that’s how you should tackle your social networking and marketing outreach efforts. With so many platforms to monitor and so many sites to update, it can be seriously overwhelming and stressful.  But don’t panic – I know it seems like a lot of work, but rest assured that success is possible without dedicating your every waking hour to this. In fact, you’ll be more productive if you apply short, sharp bursts of attention.

The key is consistency and a little planning.  The consistently of your online presence is more important than how many overall hours you allocate. You just need to manage a small bite each day. You may have 3 hours a day to dedicate to your online marketing, or only 3 hours a week, but either way, the following will help you organize whatever time you have available to get the best results.

Use the information in this post to help you create a daily routine, and then be sure to stick with it – social networking can be an amazingly powerful tool, or can suck up all your available time and attention units!  As Chris Brogan said recently in a blog: Do the work, then put on your blinkers!

The Healthy Outreach Diet Pyramid

The diagram below is based on the standard diet pyramid which is a tool that graphically communicates what foods you should eat more or less of for optimal health. Items in the lower, larger third of the pyramid you should consume most of, items in the tiny tip, you should consume least of. We’re going to use a similar principle to devise our New Media Diet.  Everyone will have a different allowance of time each day to dedicate to this, so use the pyramid and percentages to work out how much time you can devote to each component.

Listening: 20%

Creating: 30%

Communicating: 50%

Social Media Pyramid - Daily Diet

If you need more information about what each of these activities involves as well as a list of great tools to start you off – check out my previous posts on the subject here:

Divide & Conquer (Your Social Networking Plan of Action)

Listening

Creating & Communicating

Next time I’ll give you an example of a well-rounded Daily Social Networking Diet – a recipe for success!

Until then – Keep sharing!

“I know somebody from university who’s called Phil Collins and I think there’s something terribly unfortunate about sharing a name with somebody who either is famous or becomes famous.”

David Walliams

Image by Ben Harris-Roxas via Flickr, used under a Creative Commons license.

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