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About This Blog

Welcome to The Digital Actor: A guide to Social Networking, Marketing and Branding yourself online. In each post I’ll explore a concept, a site/platform, the next new buzz term or tool, or take a trending story and look at how we can take the ideas from the world of corporate business and use them to our best advantage as actors. The aim is to develop a rich resource for like-minded actors (and other artists) all over the world, and your comments ideas and feedback will become a valuable part of that.

I’m not claiming to be the best actor in the world nor the best social media marketer.


I do, however, know more about social media and marketing than most actors, and I know more about acting than most marketing executives. This blog is the meeting of my two personalities, with the goal to share with you all the neat tricks and tips I’ve accumulated in my corporate life with my fellow artists in the hope they help you achieve your greatest aspiration. (To use my marketing ‘powers’ for good!)

Few artists are fortunate to have their living expenses covered whilst we strive towards our creative goals.  Instead, we attempt to balance training, rehearsals, auditions, and shoots with mixing cocktails or waiting tables. My ‘make-ends-meet, survival 9-5′ is a little different. Instead of serving lattes, I help companies, mostly big movie studios, to promote their products and services online.  My job description didn’t even exist 5 years ago, and in just the past 12 months I’ve watched the marketing and promotion budgets of some pretty huge companies shift dramatically from traditional marketing and advertising, to cutting edge digital, online and social-network driven campaigns.  These corporate giants have the right idea – but it’s an idea that we, as artists, can adopt too.

Social media and online networking are an unavoidable element to the success of just about every business today, including yours as an artist. I hope to inspire you to use social media and online networking in a positive way that brings you results but won’t burden your schedule with unnecessary activity.  It’s about skillfully and specifically choosing how and where you’ll participate online to achieve your unique goals. You’ll look at the confusing, scary Twitterverse as an expanse of unlimited opportunities, and find more value in Facebook than collecting farm animals or conducting mafia hits.

Finally, progress and change is inevitable and a double-edged sword.  It’s this ‘fluidity’ that enables marketing online to be so relevant, specific and successful – but it also means that keeping up can be a bitch.  So I encourage you to use those wonderful creative juices that ooze from you all and challenge everything that I propose in this blog  If you know of a recent advancement that makes any part of the process easier, quicker or more effective, then adopt it and then leave a comment on this blog, and share your results with us all.

Let’s start sharing!

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
(Hindu Prince Gautama Siddharta, the founder of Buddhism, 563-483 B.C.)

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